They might as well have called it The Strawberry or The Peach. Did the eggheads at Research in Motion really believe that if they changed the name of the company and installed a new charismatic CEO (Yes, I am making a joke), they would somehow erase the public's memory of the last five years of ineptitude? What a bunch of maroons. I was quietly chortling to myself last night, watching the news, as the cameras panned over the buildings once proudly named RIM. All that is left of that legacy is the shadowy letters above "Blackberry" remnants that the workers couldn't scrape off. It's no wonder that RIM, er, Blackberry, stocks sank like a cellphone drunkenly and accidentally tossed in a swimming pool. Blackberry had its RIM shot. The boneheads who ran things, in a typically Canadian fashion, chose to believe their own press clippings. They had one good idea and a lot of government backing and figured: why innovate? Instead the former CEO became preoccupie...
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