A few years back, the Globe and Mail jumped on the mental health bandwagon, along with a number of other corporations, looking for a new and trendy cause that would raise its visibility among its rapidly shrinking clientele. Usually, companies look for causes that won't cost too much. Because the Globe and its mothership BellMedia have all kinds of free air time and space to fill, they usually look for a cause that allows them to spew hyperbole and good feelin's, causes that make them seem like they care. These causes allow the corporate sector to rub elbows and knees with politicians who also look for similar causes to raise their profiles. Before mental health and mental illness, there was literacy. It made perfect sense for newspapers to align with literacy. People who don't read don't buy newspapers. Dah. But alas, Southam got to literacy before the Globe. Literacy was a good cause because it wasn't as messy as mental illness; people who are illi...
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