Friday, 10 May 2013

Abercrombie and Fitch: Kiss my fat ass

Have a good look at this guy, Mike Jeffries.
You've probably never seen him before.
Now he's all over the news because he doesn't want to sell apparel to fatties.
Not just to fatties, but to girls who can't fit into a size 10 jean.
I have never been a size 10, but I've been a size 12, and that was pretty skinny. I had absolutely no fat on me, just big hips. When I was a size 12, I bought an Abercrombie and Fitch shirt while shopping at the West Edmonton Mall. It had a moose on it and I thought it was cool.
I no longer think that Abercrombie and Fitch is cool.
I think Abercrombie and Fitch is the lowest of low.
Not quite as low as companies that make apparel in countries where they use slave labor, but low.
It is Mike Jeffries' choice to sell to whomever he wants to.
I shop at Addition Elle and they don't sell clothes to skinny people.
Scott can't buy a suit in his size at The Bay, either.
So we shop at the big, tall and broad stores.
I could care less what Mike Jeffries does.
But I will offer him a little piece of advice if I may.
He may have overlooked this tiny little point.
By calling out larger sized people, he is alienating them.
A lot of moms are plus sized. They used to be skinny but aren't now.
Many of those moms are raising cool and pretty children.
The ones Jeffries wants to see shopping and working in his store.
Unfortunately, those kids won't be shopping at Abercrombie and Fitch.
That's because mom would rather let her kids shop on Rodeo Drive than at Abercrombie and Fitch.
Those moms will be telling their kids that they can't shop at A and F because Mike Jeffries, the owner, is a bully.
And bullies are definitely not cool.
That kid tells a friend who tells a friend.
Before you know it, it's all over Facebook, like this post is now.
Happy Mother's Day, Mike.
You can kiss my fat ass.


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